Announcing Big Changes for 2009!
We have all witnessed the evolution of Franco Shade and the Ghost and Knives logo over the past several years. Both the Franco Shade name and the logo have generated a lot of interest in this time. Franco Shade and the Ghost have both become a part of the fabric of streetwear culture in Orange County and beyond.
Now in 2009 Franco Shade and the iconic Ghost and Knives logo will split into two separate companies. Franco Shade will continue on with Joe Navran at the helm and the whole Franco Team intact: Tui, Thomas, Jerm and crew.
Arlo Eisenberg will direct a brand new spin-off company featuring the Ghost and Knives logo, appropriately named GOST (pronounced “ghost”).
Franco Shade will begin a new chapter with its new Hammer icon and will continue to provide the streetwear community with its signature brand of stylish, cutting edge clothing and its often offbeat sense of humor.
GOST will continue the legacy of the Ghost and Knives logo and will carry on the artwork and unique vision of creative director Arlo Eisenberg.
2009 promises to be an exciting year for fans of Franco Shade with a lot more to love! Follow the new direction of both brands at francoshade.com and gostbrand.com.
Happy New Year!
Joe and Arlo
FRSH x GOST
http://www.vimeo.com/2736563
Ok so it’s the new year and it’s time to get back to work. We have all been gone doing our own things but we did get together for a Xmas party and after that we all headed up to Vegas on New Years day for our friend Alleeh’s 21’st birthday party. Here is a clip of some of the highlights (or atleast what we could film).
Joe
“FRSH”
I know it’s hard for a lot of you Laker fans to keep your cool and not be brash when it comes to our huge Pwnage of the dreaded Celtic’s yesterday, but I recommend staying humble in these holiday times and not taking sports so seriously. My good Friend Victor Solomon who was so unfortunate as to be raised in Boston was obviously heart broken after the loss. On his site you can see the friendly consolation I left him yesterday immediately after exiting Staples Center.
http://www.exclusivestm.com/
http://www.exclusivestm.com/2008/12/25/thanks-joe/
Joe
“FRSH”
GL Joe drove out from Chicago to pay us a visit at the FRSH headquarters. He has been really busy working on a new Cool Kids video which I was lucky enough to get a sneak peak of, FIRE! He brought a friend with him who goes by the name of Mr. Tastees. He had a crazy old school vendor cart and full uniform. He makes his own custom jewelery which we were all pretty impressed with. It was good to finally meet Joe and you will be seeing more and more stuff from him in video form shortly, I hope!
Continue reading ‘Mr. Tastees’
Brandon Smith from Bandit Productions invited us out to see Hey Champ perform at the Nokia with Lupe Fiasco a couple weeks ago. I wasn’t able to go because it was kind of last minute but Thomas rolled out and apparently had a great time. Thanks to Brandon and Hey Champ for thinking of us before the show. Below is one of Hey Champ’s newer videos. Enjoy!
Continue reading ‘Hey Champ’
http://www.vimeo.com/2561784
Remember, let the video fully load before playback.
Joe
“FRSH”
Derek decided to bless us on this cold day with some Pho, care of his own mother. I have to admit I was a bit nervous about how it would all play out but in the end we had a glorious feast to start our day. I’ll post a video later today showing you how it all went down. It felt just like a Vietnamese restaraunt in here with the smell of broth, freshly cut limes, and a real living cockroach running around on the floor for full effect!
Continue reading ‘Pho-RSH’
If you dont have a Franco retailer in your area, and your favorite online stores don’t carry a certain item you need, then check out our own online store and make your pickup. You still have time to get items delivered before Christmas!
Joe
“FRSH”
People deal with stress in different ways. Some do yoga, others drink or do drugs, some even take it out on others and beat their children. Me, I usually write a blog. Now that more and more of you are starting to visit this lovely site that helps me vent to the world, I think no better than today to vent about Christmas, and my own personal Hell.
Continue reading ‘Merry Xmas/What Hell Is Like.’
